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AI MEDIA Website Design

 

AI-Media, a leading provider of accessibility, speech-to-text, and localization services, recognizes the need to evolve its brand identity to reflect its current and future business solutions accurately. After four acquisitions, the brand’s image has become inconsistent and outdated, failing to resonate with the evolving industry landscape. This project aims to reposition AI-Media from a service-oriented organization to a technology-driven entity through a comprehensive brand identity overhaul and website redesign.

 

CLIENT: AI Media
ROLE: UI/UX Designer
LOCATION: Sydney, Australia

BRIEF

The re-design of the AI Media website will reflect the repositioning from a services organisation to a technology organisation under a new look and feel that matches the future focus of our ongoing product development.

www.ai-media.tv

 

OBJECTIVES

Reposition AI-Media as a technology-focused organisation aligned with its current business solutions and future goals. Create a cohesive and modern brand identity that reflects the company’s innovative approach and industry leadership. Develop a visually appealing and user-friendly website that enhances the overall brand experience and effectively communicates
AI-Media’s value proposition. Consolidate multiple websites into a single platform to streamline customer touch-points and improve brand consistency. Enhance brand reputation and equity by reinforcing AI-Media’s global footprint and commitment to technological advancement. Attract new customers, talent, and investors by clearly communicating AI-Media’s unique value proposition and market positioning.

 

 

SOLUTION

Assess strengths and weaknesses for website redesign, then design a user-friendly site with a clear value proposition, integrating interactive features and ensuring seamless navigation. Refine customer touchpoints through optimized messaging and branding across social media, email, events, and sponsorships, incorporating feedback mechanisms for continual improvement.

 

APPROACH

In the first step wireframes were created to test and agree on general directions to clarify content blocks and fix the structure of the website.

 

 

DESIGN DECISIONS

The existing design system was simplified and the greyscale was adjusted to create a consistent dark scheme with a slight blue shine on the grey tones.

In terms of typography, the highly legible Montserrat was added as a headline font to freshen things up and create a unique atmosphere that fits the AI Media

 

 

WordPress has prepared all styles for fast development and maximum style control.

 

RESULT

A very happy client got his state-of-the-art multilingual website with tons of features like newsletter subscription flow, event banners and booking meetings, contact forms, blog, map, dynamic landing pages, and much more. All are easily maintainable via the intuitive WordPress CMS

 

 

 

 

 

 

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