about me
A multidisciplinary Design professional. I produce awesome work for incredible clients & provide exceptional service. I focus on solving problems to produce intelligent brands, creative experiences and build meaningful connections.
Working with me means you get a committed design service. One of the many advantages of hiring a freelancer is that you work with one person, this means I handle both the creative side and your account so messages don’t get lost through the chain of command and I have a solid understanding of your business needs and aspirations.
I’m currently a freelance Graphic Web Designer based in Sydney. I have over 10+ years experience in the Design & Web Industries. I have Bachelor Degrees in Graphic Design & Multimedia from London Metropolitain University. I have previously lived & worked for Design & Web agencies for both London (UK) & Dublin (Ireland). Back in Mauritius i have worked for a few Companies/ Agencies like FRCI eservices, Emtel and Circus Advertising.
I relocated to Australia in April 2019 and currently living in sydney. I have a valid work visa which allows me to work without restrictions. I have worked on a few web and print projects for some local agencies.
Over the past 10+ years I have been working with big companies and rising startups around the world as a designer and art director, working solo and leading small design teams. In my spare time I enjoy photography and motorcycle adventures.
I’m a UI, Web & Graphic designer with +13 years experience in digital visual design and user interfaces. I love clean, simple & unique design, I enjoy crafting brand identities, icons & illustration. I am opinionated realist with responsible attitude, team player, love to plan & organize & like to develop new skills, love challenges.
When working with my clients I consider myself part of the team; working with you to achieve the most effective communication. I have a long list of happy clients which is why 95% of my clients are repeat business or referrals.
When it comes to working on a product,
I thrive as a design generalist involved in every stage of a product’s lifecycle
Being a design generalist, I come with a wide range of skills that allow me to adapt to different team dynamics, solving problems in a very collaborative and strategic manner.
From defining a problem to bringing a product to launch, I’m flexible enough to take on varying tasks at different points of a product’s lifecycle. This adaptability allows me to excel in startup environments and can be a great asset in a larger design team.
I strive to create inclusive environments within every company I work with by encouraging open communication and being transparent in my process. I find that this behaviour is the key to empowering teams to deliver successful products.
My approach to design is what allows me the ability to confidently marry the needs of a business and their users — delivering exceptional user experiences while simultaneously exceeding company goals.
Experience
Marketing Designer | Wise Integrated | Jan 2020 – Present
- Revamp the current company website.
- Give it a modern look
- Improving its functionality. Get more leads to the website.
- Track performance of the website
- Designed ads and run Facebook ads.
- Work on visual Identity
- Design Ads for prints and Digital.
UI/UX Design and Digital Branding | Augmenta | April 2019 – Present
- Development of concepts and solutions that improve the user experience for the product, and the platform.
- Address user needs in a holistic way, taking into account the total user experience across the platform and considering the broader user workflow.
- Produce and share design prototypes showing how a user will experience your solution – design prototypes need to show both the interaction flow and visual design solution.
- Collaborate with product development and other related teams to set expectations for project scope and delivery timeframes.
- Collaborate with the wider team to communicate and refine the solution, reducing it down to a solution that solves the problem in the most meaningful and elegant way which can be built and released within an urgent timeframe
- Collaborate with the design and product development teams to ensure project delivery meets deadlines and quality standards
- Collaborate with the wider design team to implement and improve design patterns, when needed invent new design patterns
- Promote design thinking across the entire business, so other people and teams think in terms of delivering a thoughtful, elegant and pleasant user experience
- Provide advice to the marketing and training teams to help communicate the benefits and advantages of the solutions you create
- Provide advice to the marketing and training teams to help maintain a consistent experience between the product and all related promotions and educational materials (website, videos, ads, presentations, training)
Graphic Design – UI/UX Designer | Dreamcreative Agency | Jan 2016 – Present
Dreamcreatives is the company I founded so as to take my freelance business into the next stage. I work mostly with SME’s helping them to set up and build their business through the services I offered to them. It usually starts with a basic brand identity for their business, designing their website. The next step was to bring them, clients, through Digital Marketing Such as Facebook Ads and google ads. Other solutions offered were newsletters, EDMS, flyers, posters, brochures, annual reports, Video ads. Skills Involved: Sales & Marketing, Branding, Strategy, UI/ UX Design, Graphic Design, Video Editing, Video Animations, Social Media Marketing, Digital Marketing.
Technical Director | Data Controller Graphics | Oct 2016 – Mar 2019
- My responsibilities with the company were to ensure that the quality of the work delivered was at a good standard. I was also in charge of recruitment and training of candidates.
- Development of concepts and solutions that improve the user experience, the product, and the platform.
- Address user needs in a holistic way, taking into account the total user experience across the platform and considering the broader user workflow.
- Produce and share design prototypes showing how a user will experience your solution – design prototypes need to show both the interaction flow and visual design solution.
- Collaborate with product development and other related teams to set expectations for project scope and delivery timeframes.
- Collaborate with the wider team to communicate and refine the solution, reducing it down to a solution that solves the problem in the most meaningful and elegant way which can be built and released within an urgent timeframe
- Collaborate with the design and product development teams to ensure project delivery meets deadlines and quality standards
- Collaborate with the wider design team to implement and improve design patterns, when needed invent new design patterns
- Promote design thinking across the entire business, so other people and teams think in terms of delivering a thoughtful, elegant and pleasant user experience
- Provide advice to the marketing and training teams to help communicate the benefits and advantages of the solutions you create
- Provide advice to the marketing and training teams to help maintain a consistent experience between the product and all related promotions and educational materials (website, videos, ads, presentations, training)
Marketing Designer – UI/UX | EMTEL | Jan 2014 – Dec 2018
- Managing digital assets for websites, design assets, web banners, landing pages and social media;
- Marketing collateral – Flyers, press ads, outdoor and direct mail;
- Taking new design projects from concept through to delivery, on time.
- Working closely with external contractors, providing design briefs and ensuring the success of projects undertaken.
- Designed and coordinated The Emtel Knowledge Series event. Designed items such as demo booth, stage area, posters, invites, landing page for the event, T-shirt, Carry Bags etc.
- Designed and Coordinated the Launch for Emtel Cash, a payment system which users can use to make payments through their mobile phone.
- Designed and coordinated the launch for Emtel Airbox, Unlimited broadband internet by Emtel.
- Development of concepts and solutions that improve the Emtel user experience, the product, and the platform.
- Address user needs in a holistic way, taking into account the total user experience across the platform and considering the broader user workflow.
- Produce and share design prototypes showing how a user will experience your solution – design prototypes need to show both the interaction flow and visual design solution.
- Collaborate with product development and other related teams to set expectations for project scope and delivery timeframes.
- Collaborate with the design and product development teams to ensure project delivery meets deadlines and quality standards
- Collaborate with the wider design team to implement and improve design patterns, when needed invent new design patterns
- Promote design thinking across the entire business, so other people and teams think in terms of delivering a thoughtful, elegant and pleasant user experience
- Provide advice to the marketing and training teams to help communicate the benefits and advantages of the solutions you create
UI/UX – Digital Designer and Branding | Ecreations Age | Jan 2013 – Dec 2013
Brand Identity
- Brand development
- Corporate identity
- Logo Design
Website
- Planification creation of design
- Developing and maintaining design wireframes
- Create optimised content
- Keeping up to date with recent technological and software developments
- Creating products that are user-friendly, effective and appealing
- Digital retouching and image editing
- Working as part of a multidisciplinary team
Social Media (Facebook, LinkedIn, Instagram)
- Participate in the creation of a campaign with Social Media Manager
- Participate in the creation of a strategy for various brands
- Creation of visual content, video, post, GIF to animate the page
Video/ Motion Graphic
- Video editing and motion graphic upon client brief and propose adequate content
- Consult with the client to determine the nature and content in order to meet their communication needs
UI/UX – Digital Designer | FRCI eServices | Mar 2012 – Nov 2013
Website
- Planification creation of design
- Developing and maintaining design wireframes
- Create optimised content
- Keeping up to date with recent technological and software developments
- Creating products that are user-friendly, effective and appealing
- Digital retouching and image editing
- Working as part of a multidisciplinary team
Social Media (Facebook, LinkedIn, Instagram)
- Participate in the creation of a campaign with Social Media Manager
- Participate in the creation of a strategy for various brands
- Creation of visual content, video, post, GIF to animate the page
Video/ Motion Graphic
- Video editing and motion graphic upon client brief and propose adequate content
- Consult with the client to determine the nature and content in order to meet their communication needs
Graphic Designer | Circus Advertising | Aug 2010 – Janv 2012
- Been involved in various projects, working with very important local and international brands such as Food & Allied Industries, Orange, KFC, Renault, Mr Bricolage, Mauritius Commercial Bank. My work consisted of designing corporate identity, branding and advertising.
UI/UX Designer – Graphic Designer – Branding | 4PM.ie | Aug 2008 – Jun 2010
- 4PM is a small web design company based in Dublin, Ireland. I was involved in designing new UI for clients Websites and also maintaining old clients websites. I worked closely with developers, marketing team and client to achieve the best result possible. I have delivered excellent quality products both internally and for external clients. Being a small company, I worked directly with clients and making sure their needs are fully satisfied.
Graphic Web Designer | Datadial | Jan 2007 – Jul 2008
- Datadial is a Web Design agency based in south-west London. I was employed as a Graphic Web Designer. I was involved in projects both digital and print. The work ranges from designing websites, web applications to design for prints such as brochures, marketing materials and logo design.
Inhouse Graphic Designer | Le Matinal | Dec 2004 – Aug 2006
- Design of publicity materials for independent clients
Skills
Design Methods
Design Tools
Competitive Analysis
User Interviews
Usability Testing
Guerrilla Testing
Wireframing
Sketching
Journey Mapping
Affinity Diagrams
User Flows
Prototyping
Figma
Sketch
Zeplin
Webflow
Flinto
Illustrator
Photoshop
Adobe XD
InVision
Values
This collection of values is my guide to ensuring I’m constantly evolving as both a designer and collaborator.
Learn from your mistakes
Making mistakes is an inevitable part of life. The sooner you make them, the sooner you can learn from them, and the sooner you can make sure you don’t make those mistakes again.
Collaborate often
It’s important to collaborate, ideate and get feedback from others often. The best solutions come from the inclusion of other peoples’ perspectives, ideas, and expertise.
Define the problem first
The problem-setting should be just as important as the problem-solving stage of a project. Ensuring the problem is properly defined will pave the way for successful products.
Always ask “why?”
It’s important to always remain curious. Asking “why?” will allow you to dig deep into a problem and open doors to areas that were never considered.
Keep things organized
Whether it be how you manage your time or how you set up your folder structure, always make sure to keep your work and life organized. Your future self will thank you in the long run.
Try something new
When tasked with something that may be out of your comfort zone, remember to embrace every single challenge that comes your way. If it doesn’t challenge you, it won’t change you.